On & Off the Green
Harris Teeter Managers Meetings
Hilton Head, SC
Sunday night kicked off with Rick Gerber – The Magic Guy, entertaining the Harris Teeter buyer during dinner. Later, it was off to the hotel bar, where the Rick wowed store managers at an impromptu get-together.
First thing Monday morning, Gerber staked out the 12th hole (par three), where Harris Teeter’s managers waited for the preceding golfers to clear the green.
Rick capitalized on this time to interact with every Harris Teeter Manager by treating them to some entertaining magic while conveying specific Michelob Ultra marketing messages – such as upcoming promotions and pricing.
Greg Coffelt – Anheuser-Busch, Inc. Sr. Key Account Manager – Region 3, coordinated Rick’s appearance. With Rick’s assistance, he was able to secure several ad placements. He can attest that when it comes to golf tournaments, Rick is more than a magician; he’s a salesman with something up his sleeve!