Brings Magic Out Of Its Shell
Beer Garden Boiling Over With Excitement
The annual Crawfish Festival attracts people from all around the Atlanta area for a day of fun, food, music, and this year – magic. VIP retailers were treated to an unexpected surprise when they visited Atlanta Beverage’s hospitality beer garden.
Retailers had an enjoyable time as they witnessed the A-B Master Illusionist move Mich Ultra bottles with his mind and spectators watches were stolen right off their wrists!
Every VIP retailer who visited the beer garden was given a private magic performance. Rick always works with a local wholesaler representative so they can identify these key attendees. This enables Rick to stay focused on important guests and make sure they are treated to some good ol’ Anheuser-Busch hospitality. This amazing gesture goes a long way in maintaining long-term retailer relationships.
Rick was also able to sneak away (he’s a magician…it’s not hard for him to do that) and perform for festival attendees outside of the beer garden. Consumers enjoyed Rick’s magic as they chowed-down crawfish along with a cold Michelob Ultra Amber. The strolling magic was very well received and allowed our brands to be promoted in a memorable way.
Beer gardens offer you an enormous opportunity to utilize the A-B Master Illusionist Program. It creates buzz for our brands, generates local media opportunities, and allows you to leverage a fair or festival to the retailer level.
For more information about these types of appearances, check out Fairs & Festivals in the Services area on this site. Also, Magic Sells Beer – Fairs & Festivals has lots of useful information on this topic.