Ski Promo’s
Catch Maximum Air

Gerber Brings Magic to Après Ski

Lake Tahoe, CA

Rick Gerber hit the black diamonds up in Lake Tahoe, CA like a pro. The conditions in the bars and clubs were perfect as Rick shredded the Après ski crowd.

Because of the programs flexibility, Nor-Cal Beverage was able to bring Rick into a wide range of on-premise accounts. From ski lodges and base-of-slope bars to Tahoe’s casino night spots, Rick’s appearances were totally sick…totally!

“We brought Rick up to Tahoe, as part of our On Premise Heavy-up Sampling Program. He did a fantastic job of working both the Après ski crowd and local folks. He was able to interact with and entertain both very distinct groups. The Wholesaler was extremely happy with Rick. He considered this promotion money well spent with a great ROI”.

Gilbert Vidales
Trade Marketing Manager
Anheuser-Busch, Inc.

If you want to make your next ski promotion gnarly, remember to include the Anheuser-Busch Master Illusionist into the mix.

Working the Après lodge & bar ski crowd