When you stop thinking of Rick Gerber as just a magician and start thinking of him as a sales promotional tool, the possibilities for utilizing his many talents grow tremendously.
“I can always count on Rick to enhance our trade show presence on many levels. Not only do people love his magic, but he also educates them about our products and helps strengthen customer relationships. I think of him as our secret sales tool.”
Director, Retail Sales Div. & Trade Show Communication – Retired
Mamie expanded Rick’s roll in 2008 by having him act as Master of Ceremonies for the NACS 2008 VIP PARTY. She wanted to increase Budweiser’s presence at the party and was confident Rick was the person for the job…he did not disappoint! From the stage he introduced the music acts; David Wilcox, Little Richard and the Dave Mason Band.
Rick also did shout-outs all evening long for the other party sponsors. By having Rick act as MC, it enabled Budweiser to be promoted at A-B’s high standards and allowed the brand to be the primary focus during the entire party.
Sometimes what happens in your trade show booth is only a part of your overall trade show presence. Think beyond your booth. When planning your next trade show, call Rick Gerber and discuss with him your goals and objectives. Let his 30+ years of trade show experience help guide you to a successful trade show event.