Poof! It’s BOTH!
Part 4 of a Continuing Series…
The A-B Master Illusionist Program is extremely flexible. As we learned in Part 1 of this series, this program can be used in a multitude of ways. In some cases its focus is on sales (trade shows, trade calls, retailer sales meetings, etc.), and sometimes it’s a marketing function (brand sponsored events and promotions, hospitality functions, golf tournaments, etc.). But regardless of the purpose, my goal has consistently been to create a memorable impression on behalf of our brands.
When the focus is sales, I begin by working with you to understand your specific goals. Then I’ll reach into my expansive bag o’tricks, that’s full of creative suggestions and magical methods, and find fun solutions that fulfill your sales objectives.
If it’s relationship building you’re after, either consumer or retailer, my bag of tricks can handle that too. The A-B Master Illusionist Program offers lots of ways to reach out to these customers to help support your efforts.
If your goals overlap and you need support in both areas simultaneously, that’s when those 30 years of experience come into play. I instinctively know when to shift seamlessly from sales mode to marketing mode. That’s where the saying comes from; More than a magician, he’s a salesman with something up his sleeve!
I sincerely believe that this program has been around for so many years because of its ability to remain adaptive and flexible while continually supporting A-B’s ever changing needs for both sales and marketing.
Let me know what you think. “Magic Sells Beer” is an open forum for sharing ideas and thoughts about the A-B Master Illusionist Program. If you have some ideas as to how this program may be able to help you or others with your sales and marketing, please let me know by adding your comment. I’m always looking for ways to make this program even better!