Part 2 of a Continuing Series…
Some people have a difficult time seeing past the initial cost of the A-B Master Illusionist Program so they don’t give it a chance. People that do utilize this program continue to bring me back time after time. Why is that? I think it’s because most people can’t visualize exactly how my program can work in their market or for their event. Those who have used this program have seen firsthand how it creates a unique and memorable impact for our brands…one that our competitors can’t replicate.
Name one other company in the world that has a full time corporate magician? This mere fact alone immediately creates a sense of intrigue and curiosity. Retailers and consumers alike feel compelled to check out the A-B Master Illusionist…and once they do they always seem to have an unforgettable time.
I have gone back to markets ten years later and people will recall and share memories from my visit a decade ago. It’s mind-boggling to me that my appearances can actually create that kind of connection, yet somehow this program has consistently done that for over 30 years.
A-B has built equity into this program that can’t be bought, it must be earned over time. Today, more than ever, we can leverage this equity, success and experience, to drive sales and create meaningful, lasting relationships with consumers and retailers…and best of all, it’s a heck of a lot of fun for everyone!
This “Magic Sells Beer” series is my way of creating an open forum for sharing ideas and thoughts about the A-B Master Illusionist Program – past, present and future. Please let me hear your thoughts and comments…and of course, I’d love to hear some of the enjoyable memories you have from seeing me perform.