ROT Biker Rally – 2009

Magic At Biker Gathering
Goes Full Throttle

Crowds Go Crazy For Bud Magician!

Austin, TX

The rumble may have faded, but the magic of the 12th annual Republic Of Texas Biker Rally will last forever! Why, because Rick Gerber, the Budweiser Magician was on-hand. The ROT Biker Rally drew record numbers of bikers and motorcycle enthusiasts to Austin, TX for an amazing four-day extravaganza. In fact, this rally is now the 3rd largest bike rally in the country – nearly 40,000 bikers and 200,000 spectators!

For four solid days of promotions, Brown Dist. Company of Austin, TX utilized Rick’s magical talents to break through the marketing clutter and reach out to their core Budweiser drinkers. Once again, bikers of all size, shape and age marveled and laughed as they enjoyed Rick’s shows. He connected consumers to the Budweiser brand in the ROT Biker Rally campsites, expo area, Budweiser merchandise tent, on-premise trade activations, VIP hospitality, and during Robbie Knievel’s press conference.

Rick was a HUGE asset for us at this year’s ROT Biker Rally.  His appearances cut through all the other promotions and created memorable Budweiser experiences for everyone he came in contact with.  Because of Rick’s tremendous performing flexibility, we were able to use him everywhere.  He is easy to work with and we certainly appreciated his willingness to work the extra long hours!  We look forward to bringing Rick back to our market soon.”

Agnes Fuccello
Marketing Director
Brown Distributing Company – Austin, TX

Check out the photos below. The faces on these bikers tell the whole story as they are astonished and entertained by Rick’s magic. But most importantly, they all walked away knowing that the fun, laughter and memories were compliments of Budweiser – The King of Beers.

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