Stripes Trade Show Is A HUGE Success

Stripes Management
Is Totally Wowed

A-B Gets a Major Win
“Best Of Show”

San Antonio, TX

This is one recap that’s hard to believe. Make sure you read this all the way through. It proves that QUALITY wins over QUANTITY every time!


A-B – Our little 10 x 10 foot booth set up for the A-B Master Illusionist

Cowboy Montage

MillerCoors –
Two 40 foot Dallas Cowboy, Miller Lite trailers and the Dallas Cowboy Cheerleaders

Our trade show booth strategy was skillfully formulated, combining the leadership of Matt Jordan, Sr. NRS KAM, and the experience of Rick Gerber – The A-B Magic Guy. Matt had a focused message and together we came up with a well-planned execution.

“Rick is a true ambassador to our brands, he effectively educated, entertained and made lasting impressions on Stripes managers. I furnished Rick with some key priority messaging points that Stripes and Anheuser-Busch have aligned on. Rick was then able to create fun and entertaining magic routines that communicated these points flawlessly.

MillerCoors brought in the Dallas Cowboys Experience (enormous footprint of two 18 wheelers) and the Dallas Cowgirl Cheerleaders for autograph signings.

Even with our little 10 x 10 foot booth, Anheuser-Busch was awarded the prestigious STRIPES BEST OF SHOW because of our beer selling message and Rick’s delivery. I highly recommend working with Rick. His first class professionalism, understanding of the beer business and his incredible delivery will amaze you!”

Matt Jordan

Banner Montage

“Outstanding!! In all my years with Stripes, this was the first time at our trade show people actually stopped, paid attention and listened to the message! Rick was a show stopper and people here in the Stripes corporate office are still talking about him a week later….just awesome!!”

Wendell Funk
Stripes Director of Category Management


“I did Category Space Management for years  After watching Rick present the importance of a “balance cooler”, even I learned a thing or two about explaining Space Management! He really was impressive and drove home key beer category points to our store managers. It’s all about selling more product through our stores and you guys get it, very well done”

Kyle Albrecht
Stripes Beer Buyer

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