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Off-premise Activations

Looking for a massive off-premise sales lift during major events or holidays? Then incorporate the A-B Master Illusionist into your overall activation plan.

NRS and The Lewis Bear Company brought me in for a four-day activation at Walmart during Spring Break in Panama City Beach, FL. Check out this video and see how I helped them reach a new Walmart A-B beer selling sales record!

Use this off-premise activation to help leverage a 250 to 500 case floor display in a prime location for sporting events, grand openings, NASCAR, Spring Break or major summer holidays. Basically any event that draws beer buying consumers into the stores.

Bring the A-B Master Illusionist into your market and find out firsthand why both the retailer and consumer response to this activation is HUGE!

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    Rick's Magic Guy Newsletter shares successful promotion recaps, ideas, and best practices that utilize magic.


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