TX Roadhouse Conference

Follow Rick Gerber around the four-day TX Roadhouse Managing Partners Conference as he adds plenty of Bud & Bud Light magic and fun at pool parties, beach parties, block parties, late-night parties and cocktail parties.

Once again, Anheuser-Busch is the hit of everything party!

Bud Light Georgia Promo Tour

Enjoy this short recap video of my Magical Bud Light five-city tour of Georgia.

A-B is the only corporation in the world that has its own magician. Separate yourself from the competition by leveraging this impactful program to create value, sales and build strong brand relationships with retailers and consumers.

My sincere thanks to the following wholesalers for bringing me in:

  • Southern Eagle – Brunswick, GA
  • A-B Beverage Co. – Augusta, GA
  • Leon Farmer & Co. – Gainesville, GA
  • Southern Eagle – Savannah, GA
  • Johnson Dist. Co. – Valdosta, GA

Trade activations, hospitality, build-a-bar or beer gardens. My appearances make your events fun, memorable and amazing!

Making Friends & Selling Beer – That’s What It’s All About

POOF! Trade Show Magic

I’m always being asked, “What exactly is a Corporate Magician?” A Corporate Magician is part magician, part salesman and part goodwill ambassador. Yes, corporate magicians wear many hats. But in all cases, the front of that hat always says, SELL.

With this said, there is a HUGE difference between a “professional magician”, “corporate entertainer”, and a “Corporate Magician”.  In a nutshell, a Corporate Magician knows how to sell.

Corporate Magicians use magic as a tool to break down barriers and create an emotional bond between a customer and your product. Once this barrier is removed, and a rapport has been established, people become more receptive to hearing your sales message.

Selected card inside a sealed Bud Light beer can

For example, one of the hats I wear is in the specialized field of corporate trade show magic, a world that I’ve been a part of for 30+ years. As a trade show magician, you must attract a trade show audience, deliver a sales message in a fun, memorable and entertaining way, qualify leads, and then create a call to action.

In other words, magic, when used properly, can be an extremely powerful sales tool.

So, why is that? Why magic?

Key Game

This Key Game is designed to attract crowds, drive sales, qualify leads and educate trade show attendees about your specific product or message.

Designed to be fun, engaging and entertaining, this 7 to 10 minute game can be incorporated into any size booth and can be repeated once per hour.

Thinking INSIDE The Box


For over thirty-years we’ve been hearing the same old cliché, “Think outside the box”.  I say cliché because that’s exactly what this mantra has become.

We continually hear this resounding statement as if it’s some sort of new found epiphany.  It’s touted at sales meetings, brainstorming sessions, workshops, management gatherings, classrooms, PTA meetings, yada, yada, yada.  It’s become so overused that it’s been relegated to the level of a meaningless, un?motivational cliché.

People who say, Think Outside The Box, are themselves stuck in the confines of a single box and trying to escape.  If they weren’t, they would not continue referencing the same overused line.  I understand this adage is symbolic, but at its core it’s sending the wrong message.  It assumes that boxes are a bad thing and that you need to escape from within in order to be creative.


Effective Hospitality Suites

I just saw an interesting post on LinkedIn. It asked, “Hospitality Suite Entertainment – Anyone have any unique ideas or experience anything that left a lasting impression?”

There were a ton of responses. Of course, magic was a strong contender, but there is a more important factor at play here – How do you get people to your hospitality event to begin with?

Optical Illusion

This is the craziest thing I’ve seen in a long time.

It won’t work very well on a mobile device (e.g. iPhone, Blackberry, Android), so you’ll need to look at this on your computer monitor.. You also have to get out of your seat and walk away to get the full effect. People may wonder what the heck you’re doing – but it’s well worth it.

When you look at this picture you see Albert Einstein…but if you stand 15 feet away it becomes Marilyn Monroe.

Let me know what you think!

Better Than The Dallas Cowboy Cheerleaders!

Many years ago it became apparent to me that magic is arguably the most powerful visual medium in the world. People always remember what they see, especially when it’s highly captivating and unusual.  So what’s this got to do with the Dallas Cowboy Cheerleaders – keep reading…

As a corporate magician, my job is to harness this powerful force of magic and use it to create emotional links between a customer and a product, or to communicate information in a memorable way.  Magic allows me to do that.  People always remember what they see far longer than what they hear.

An example of the power of magic is a trade show I recently did in San Antonio, TX.  Working with Anheuser-Busch’s retail account person, we developed a targeted selling message.  I then created a presentation using magic to visually illustrate this message.

Bud Light Hotel – 24/7 Party

Gerber Brings His Magic
To The Mega-Exclusive
Bud Light Hotel

VIP Guests Were Amazed All Week

South Beach, FL

BL Hotel

Jamie Foxx, Usher, AVP Volleyball, Jimmy Football, Hooters Girls, Ultimate Fighting, GQ Magazine, tons of parties, DJ’s and Rick Gerber – the A-B Master Illusionist.  Who?  Did you say Rick Gerber? That’s right, once again The A-B Magic Guy was part of the event mix.

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