Event Recap

Looking for a massive off-premise sales lift during major events or holidays? Then incorporate the A-B Master Illusionist into your overall activation plan.

NRS and The Lewis Bear Company brought me in for a four-day activation at Walmart during Spring Break in Panama City Beach, FL. Check out this video and see how I helped them reach a new Walmart A-B beer selling sales record!

Use this off-premise activation to help leverage a 250 to 500 case floor display in a prime location for sporting events, grand openings, NASCAR, Spring Break or major summer holidays. Basically any event that draws beer buying consumers into the stores.

Bring the A-B Master Illusionist into your market and find out firsthand why both the retailer and consumer response to this activation is HUGE!

Follow Rick Gerber around the Bud Light Tent at the Stagecoach Country Music Fest. as he adds his special brand of BL magic & fun to the party mix.

Follow Rick Gerber around the four-day TX Roadhouse Managing Partners Conference as he adds plenty of Bud & Bud Light magic and fun at pool parties, beach parties, block parties, late-night parties and cocktail parties.

Once again, Anheuser-Busch is the hit of everything party!

Enjoy this short recap video of my Magical Bud Light five-city tour of Georgia.

A-B is the only corporation in the world that has its own magician. Separate yourself from the competition by leveraging this impactful program to create value, sales and build strong brand relationships with retailers and consumers.

My sincere thanks to the following wholesalers for bringing me in:

• Southern Eagle – Brunswick, GA
• A-B Beverage Co. – Augusta, GA
• Leon Farmer & Co. – Gainesville, GA
• Southern Eagle – Savannah, GA
• Johnson Dist. Co. – Valdosta, GA

Trade activations, hospitality, build-a-bar or beer gardens. My appearances make your events fun, memorable and amazing!

Making Friends & Selling Beer – That’s What It’s All About

This Key Game is designed to attract crowds, drive sales, qualify leads and educate trade show attendees about your specific product or message.

Designed to be fun, engaging and entertaining, this 7 to 10 minute game can be incorporated into any size booth and can be repeated once per hour.