Off-premise Activations

Looking for a massive off-premise sales lift during major events or holidays? Then incorporate the A-B Master Illusionist into your overall activation plan.

NRS and The Lewis Bear Company brought me in for a four-day activation at Walmart during Spring Break in Panama City Beach, FL. Check out this video and see how I helped them reach a new Walmart A-B beer selling sales record!

Use this off-premise activation to help leverage a 250 to 500 case floor display in a prime location for sporting events, grand openings, NASCAR, Spring Break or major summer holidays. Basically any event that draws beer buying consumers into the stores.

Bring the A-B Master Illusionist into your market and find out firsthand why both the retailer and consumer response to this activation is HUGE!

Football Tailgating

The best part about football is TAILGATING! Watch what happens when the Bud Light Magician is let loose on a crowd of Chicago Bears and Green Bay Packers fans. You Up For Whatever? Tailgating just became a lot more fun!

Thank you to Lakeshore Beverage for bringing me in. You guys were a blast!

Golf Events

Have Rick Gerber perform at your next golf tournament. He’s done hundreds of golf activations and knows exactly how to leverage these events to help support your sales initiatives while also making a huge impression with every single golfer!

Recently Rick worked retailer golf events for NRS retailer Food Lion in North Carolina, and also Region 8’s Superior Grocers in California.  Take a look at the impact Rick Gerber can make at your next golf event.

Fairs & Festivals

If your fair or festival has a beer garden, then think about including some fun and magic into the mix. From ages 21 to 99, Rick Gerber creates memorable brand impressions that people remember for years to come!

The local beer distributor in Grand Island, NE had Rick perform in the Beer Garden at the Nebraska State Fair and in local bars around town. The response was amazing! Check out his short video and see for yourself.

Stagecoach Country Music Fest

Follow Rick Gerber around the Bud Light Tent at the Stagecoach Country Music Fest. as he adds his special brand of BL magic & fun to the party mix.

TX Roadhouse Conference

Follow Rick Gerber around the four-day TX Roadhouse Managing Partners Conference as he adds plenty of Bud & Bud Light magic and fun at pool parties, beach parties, block parties, late-night parties and cocktail parties.

Once again, Anheuser-Busch is the hit of everything party!

Bud Light Georgia Promo Tour

Enjoy this short recap video of my Magical Bud Light five-city tour of Georgia.

A-B is the only corporation in the world that has its own magician. Separate yourself from the competition by leveraging this impactful program to create value, sales and build strong brand relationships with retailers and consumers.

My sincere thanks to the following wholesalers for bringing me in:

  • Southern Eagle – Brunswick, GA
  • A-B Beverage Co. – Augusta, GA
  • Leon Farmer & Co. – Gainesville, GA
  • Southern Eagle – Savannah, GA
  • Johnson Dist. Co. – Valdosta, GA

Trade activations, hospitality, build-a-bar or beer gardens. My appearances make your events fun, memorable and amazing!

Making Friends & Selling Beer – That’s What It’s All About

POOF! Trade Show Magic

I’m always being asked, “What exactly is a Corporate Magician?” A Corporate Magician is part magician, part salesman and part goodwill ambassador. Yes, corporate magicians wear many hats. But in all cases, the front of that hat always says, SELL.

With this said, there is a HUGE difference between a “professional magician”, “corporate entertainer”, and a “Corporate Magician”.  In a nutshell, a Corporate Magician knows how to sell.

Corporate Magicians use magic as a tool to break down barriers and create an emotional bond between a customer and your product. Once this barrier is removed, and a rapport has been established, people become more receptive to hearing your sales message.

Selected card inside a sealed Bud Light beer can

For example, one of the hats I wear is in the specialized field of corporate trade show magic, a world that I’ve been a part of for 30+ years. As a trade show magician, you must attract a trade show audience, deliver a sales message in a fun, memorable and entertaining way, qualify leads, and then create a call to action.

In other words, magic, when used properly, can be an extremely powerful sales tool.

So, why is that? Why magic?

Key Game

This Key Game is designed to attract crowds, drive sales, qualify leads and educate trade show attendees about your specific product or message.

Designed to be fun, engaging and entertaining, this 7 to 10 minute game can be incorporated into any size booth and can be repeated once per hour.

Thinking INSIDE The Box


For over thirty-years we’ve been hearing the same old cliché, “Think outside the box”.  I say cliché because that’s exactly what this mantra has become.

We continually hear this resounding statement as if it’s some sort of new found epiphany.  It’s touted at sales meetings, brainstorming sessions, workshops, management gatherings, classrooms, PTA meetings, yada, yada, yada.  It’s become so overused that it’s been relegated to the level of a meaningless, un?motivational cliché.

People who say, Think Outside The Box, are themselves stuck in the confines of a single box and trying to escape.  If they weren’t, they would not continue referencing the same overused line.  I understand this adage is symbolic, but at its core it’s sending the wrong message.  It assumes that boxes are a bad thing and that you need to escape from within in order to be creative.


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    Rick's Magic Guy Newsletter shares successful promotion recaps, ideas, and best practices that utilize magic.