Many years ago it became apparent to me that magic is arguably the most powerful visual medium in the world. People always remember what they see, especially when it’s highly captivating and unusual. So what’s this got to do with the Dallas Cowboy Cheerleaders – keep reading…
As a corporate magician, my job is to harness this powerful force of magic and use it to create emotional links between a customer and a product, or to communicate information in a memorable way. Magic allows me to do that. People always remember what they see far longer than what they hear.
An example of the power of magic is a trade show I recently did in San Antonio, TX. Working with Anheuser-Busch’s retail account person, we developed a targeted selling message. I then created a presentation using magic to visually illustrate this message.

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