Effective Hospitality Suites


Effective Hospitality Suites

I just saw an interesting post on LinkedIn. It asked, “Hospitality Suite Entertainment – Anyone have any unique ideas or experience anything that left a lasting impression?”

There were a ton of responses. Of course, magic was a strong contender, but there is a more important factor at play here – How do you get people to your hospitality event to begin with?

Optical Illusion

This is the craziest thing I’ve seen in a long time.

It won’t work very well on a mobile device (e.g. iPhone, Blackberry, Android), so you’ll need to look at this on your computer monitor.. You also have to get out of your seat and walk away to get the full effect. People may wonder what the heck you’re doing – but it’s well worth it.

When you look at this picture you see Albert Einstein…but if you stand 15 feet away it becomes Marilyn Monroe.

Let me know what you think!

Better Than The Dallas Cowboy Cheerleaders!

Many years ago it became apparent to me that magic is arguably the most powerful visual medium in the world. People always remember what they see, especially when it’s highly captivating and unusual.  So what’s this got to do with the Dallas Cowboy Cheerleaders – keep reading…

As a corporate magician, my job is to harness this powerful force of magic and use it to create emotional links between a customer and a product, or to communicate information in a memorable way.  Magic allows me to do that.  People always remember what they see far longer than what they hear.

An example of the power of magic is a trade show I recently did in San Antonio, TX.  Working with Anheuser-Busch’s retail account person, we developed a targeted selling message.  I then created a presentation using magic to visually illustrate this message.

Bud Light Hotel – 24/7 Party

Gerber Brings His Magic
To The Mega-Exclusive
Bud Light Hotel

VIP Guests Were Amazed All Week

South Beach, FL

BL Hotel

Jamie Foxx, Usher, AVP Volleyball, Jimmy Football, Hooters Girls, Ultimate Fighting, GQ Magazine, tons of parties, DJ’s and Rick Gerber – the A-B Master Illusionist.  Who?  Did you say Rick Gerber? That’s right, once again The A-B Magic Guy was part of the event mix.

Trade Shows – Magic Sells Beer

Trade Shows…

Yes, Magic Sells Beer…
Rick Gerber – The Magic Guy, Can Make It Happen!

Rick Attracts A Trade Show Crowd
Rick Attracts Trade Show Crowds

This Program is in sync with A-B’s Trade Show objectives:

Impact & Influence our Retailers
Emphasize A-B’s strength as Category Captain
Attract people to the booth
Communicate sales, marketing and product information
Qualify leads
Create goodwill in a fun and memorable way

At trade shows you need to convey information quickly and memorably.  Especially if you’re presenting within a “Group Rotation” or “No-Serve” environment.  In these situations, Rick performs information-based magic shows repeatedly in the booth. You chose what information you want to communicate and Rick will make sure your message gets heard.
Retailers will be laughing and learning the whole way through!

Ft. Bliss – AAFES Class Six Grand Opening

Bud Light Magic Is A Strategic Hit

Class Six Grand Opening Turns Magical

El Paso, TX

AAFES Senior Management asked A-B if they could help create something special at their phase-one Grand Opening of a $97 million Lifestyle Center at Ft. Bliss that included a showcase Class Six store.  Mark Reale – Sr. Key Account Manager, Military Sales Dept., immediately thought of Rick Gerber – The A-B Magic Guy, and a plan was immediately put into action.

Ft. Hood Community Strong Event

Budweiser Magic Reaches Thousands Of Healing Soldiers

Killeen, TX

A-B’s NRS Military Sales and Jack Hilliard Dist. put together two solid days of The A-B Magic Guy’s appearances as part of Ft. Hood’s Community Strong Event. Day one was spent doing trade calls with the Jack Hilliard Team in the Killeen, TX civilian market. They arranged a solid evening of The A-B Magic Guy promotions for on-premise.

Management Meeting Becomes Magical

NRS Leverages
The A-B Magic Guy
To Help Solidify
Thorntons Relationship

Louisville, KY

I love working retailer meetings. Magic allows us to cut through the clutter and make memorable and lasting impressions at the senior management level. Barry Gray – NRS, brought in to work my magic at Thorntons 1st annual management meeting. After discussing possible opportunities with Barry, we determined that the best way to maximize my appearance was to perform strolling magic during:

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    Rick's Magic Guy Newsletter shares successful promotion recaps, ideas, and best practices that utilize magic.