Corporate Magician

Rick Gerber at the World Famous Magic Castle

I always look forward to spending a week entertaining audiences at the World Famous Magic Castle in Hollywood, CA. My fast-paced show combines lots of magic, mischief and OMG!

I first started performing at this special place when I was ten years old, so it’s always awesome to “return home” and perform in front of my friends and peers.

I had SO MUCH FUN performing there last time that I’ve decided to once again start booking my magic show in theaters, at resorts, for charity events and aboard cruise ships. Performing at the Castle reminded me what a joy it is performing these types of shows. As much as I love working trade shows and corporate events that promote products and messaging, performing just for the pure sake of entertainment is a blast!

Here’s a short video clip from some recent Magic Castle shows. Enjoy…

Please note that the Magic Castle is a private members only club.

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POOF! Trade Show Magic

I’m always being asked, “What exactly is a Corporate Magician?” A Corporate Magician is part magician, part salesman and part goodwill ambassador. Yes, corporate magicians wear many hats. But in all cases, the front of that hat always says, SELL.

With this said, there is a HUGE difference between a “professional magician”, “corporate entertainer”, and a “Corporate Magician”.  In a nutshell, a Corporate Magician knows how to sell.

Corporate Magicians use magic as a tool to break down barriers and create an emotional bond between a customer and your product. Once this barrier is removed, and a rapport has been established, people become more receptive to hearing your sales message.

Selected card inside a sealed Bud Light beer can

For example, one of the hats I wear is in the specialized field of corporate trade show magic, a world that I’ve been a part of for 30+ years. As a trade show magician, you must attract a trade show audience, deliver a sales message in a fun, memorable and entertaining way, qualify leads, and then create a call to action.

In other words, magic, when used properly, can be an extremely powerful sales tool.

So, why is that? Why magic?

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