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For over thirty-years we’ve been hearing the same old cliché, “Think outside the box”.  I say cliché because that’s exactly what this mantra has become.

We continually hear this resounding statement as if it’s some sort of new found epiphany.  It’s touted at sales meetings, brainstorming sessions, workshops, management gatherings, classrooms, PTA meetings, yada, yada, yada.  It’s become so overused that it’s been relegated to the level of a meaningless, un?motivational cliché.

People who say, Think Outside The Box, are themselves stuck in the confines of a single box and trying to escape.  If they weren’t, they would not continue referencing the same overused line.  I understand this adage is symbolic, but at its core it’s sending the wrong message.  It assumes that boxes are a bad thing and that you need to escape from within in order to be creative.

WRONG… …

Thinking INSIDE The BoxRead More »

I just saw an interesting post on LinkedIn. It asked, “Hospitality Suite Entertainment – Anyone have any unique ideas or experience anything that left a lasting impression?”

There were a ton of responses. Of course, magic was a strong contender, but there is a more important factor at play here – How do you get people to your hospitality event to begin with?

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Effective Hospitality SuitesRead More »

Many years ago it became apparent to me that magic is arguably the most powerful visual medium in the world. People always remember what they see, especially when it’s highly captivating and unusual.  So what’s this got to do with the Dallas Cowboy Cheerleaders – keep reading…

As a corporate magician, my job is to harness this powerful force of magic and use it to create emotional links between a customer and a product, or to communicate information in a memorable way.  Magic allows me to do that.  People always remember what they see far longer than what they hear.

An example of the power of magic is a trade show I recently did in San Antonio, TX.  Working with Anheuser-Busch’s retail account person, we developed a targeted selling message.  I then created a presentation using magic to visually illustrate this message.

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Better Than The Dallas Cowboy Cheerleaders!Read More »