I’m always being asked, “What exactly is a Corporate Magician?” A Corporate Magician is part magician, part salesman and part goodwill ambassador. Yes, corporate magicians wear many hats. But in all cases, the front of that hat always says, SELL.
With this said, there is a HUGE difference between a “professional magician”, “corporate entertainer”, and a “Corporate Magician”. In a nutshell, a Corporate Magician knows how to sell.
Corporate Magicians use magic as a tool to break down barriers and create an emotional bond between a customer and your product. Once this barrier is removed, and a rapport has been established, people become more receptive to hearing your sales message.
For example, one of the hats I wear is in the specialized field of corporate trade show magic, a world that I’ve been a part of for 30+ years. As a trade show magician, you must attract a trade show audience, deliver a sales message in a fun, memorable and entertaining way, qualify leads, and then create a call to action.
In other words, magic, when used properly, can be an extremely powerful sales tool.
So, why is that? Why magic?