Budweiser Magic Revs Up Biker Crowd
Trade Calls, Special Event Appearances, Pool Parties & More!
Rick Gerber rode into town for three days of Budweiser biker promotions. These hard core riders had a great time as Rick cut through the marketing clutter and impressed the tough biker crowds with his memorable, and sometimes outrageous style of Budweiser magic.
Because of Rick’s tremendous performing flexibility, he was able to create Budweiser excitement everywhere he went – various casino bars, outdoor retailer activations, crowds waiting in lines for events, and he even did pre-concert shows in the stands as bikers settled in for the weekend’s main concert event – The Charlie Daniels Band. At Budweiser’s nightly pool parties, Rick was also a major highlight that kept the bikers laughing and coming back for more.
Rob Nelson – Dir. On-premise, Nevada Beverage Co. in Las Vegas, say’s, Rick Gerber helped make Budweiser’s impact at the Laughlin River Run better than ever. Rick was a welcome addition to the team and to the event activation. We didn’t know exactly what to expect, but Rick exceeded our expectations and we can’t wait to have him back. It is great to have something unique to offer our retailers and consumers.
Since pictures tell a thousand words – check out the faces of these Laughlin River Run bikers and see for yourself the excitement Rick Gerber creates at these events.